Marketing Mexico in Canada

Canadians have always flocked to Mexico for sun, sand and relaxation, and in the last 20 years more and more have been buying properties for investment and retirement. Many Baby-Boomers are entering into retirement and feeling the economic pinch from the last recession. They are now, more than ever, looking for affordable opportunities for investment. Mexico offers exceptional value, a warm climate, a safe environment, excellent health care and home care services and a diverse cultural experience.

In 2010 over 20% of ALL TRAVELERS TO MEXICO were Canadian with an 8% increase in total visits over 2009. There were 1.6 million trips from Canada to Mexico in 2009. In short, Canada loves Mexico.

In the Puerto Vallarta area Canadians make up 35% of all real estate purchases. In Los Cabos this percentage is much higher at nearly 60% and in Lake Chapala there are rumors that there are 10′s of thousands of Canadians living a utopian lifestyle.

Canadians are retiring to Mexico and buying real estate more than any other nationality in the world.

What are you doing to put your business in front of the powerful Canadian consumer?

The #1 vacation destination for Canadians is MEXICO. While we technically do more day trips to the United States this is mainly for cheap gas and cheap cheese – Canadians appreciate a deal! For extended trips Canadians flock to Mexico with tourists traveling to Mexico increasing 100% from 2006 to 2010. Like we said, we appreciate a deal and Mexico is a great buy with our strong dollar.

Our dollar remains strong. We are NOT in a recession. We have some of the highest priced real estate IN THE WORLD. We have considerable credit and the Canadian banks are aware of our purchasing power. They are rolling out new marketing programs that encourage Boomers to downsize their homes and take out the equity to purchase MORE REAL ESTATE. Getting financing for a 2nd home in Mexico has never been easier for Canadians. This is the first year of the coveted baby boomer generation retiring and we will see this market at your doors shortly.

With a population of only 33 million, Canada is a concentrated market that can be accessed for considerably less marketing dollars than the American visitor. Canadians are higher educated, have more personal income and love to golf! (nearly 80 million tee times last year in a country covered by snow for 6-8 months of the year…) We also have a much higher percentage of passport holders and are more well-travelled than our American neighbours.

Approached properly and professionally, you will find more success with today’s Canadian consumers than American. But the approach is different. Canadians want truth and professionalism. They want open and transparent transactions. They do not like the slick sales pitch. They are reserved and want to make decisions without pressure. An open and honest approach will bring you the business you need.

Don’t bother your buyers while they are on vacation. Connect with them in their homes before they leave on vacation. They are coming to Mexico to relax and get away from the pressure they already face in their lives – adding more pressure – especially during a vacation will not win you more friends (or sales).

It takes on average 6 trips/sales calls to generate a sale. At Mexi-Go! we offer you an opportunity to put your business in front of Canadians six or more times before they even arrive in Mexico. This helps to generate warm leads that are prepared to buy.  We are the ONLY company in Canada that specifically markets Mexico to Canadians. We are the ONLY marketing company in Canada that publishes a quarterly magazine that promotes Mexico and all its benefits to Canadians and we are the ONLY real estate listing website that specifically addresses the Canadian questions for moving to Mexico, buying real estate in Mexico and other issues relevant to Canadians.

So we ask you again, what are you doing to put your message in front of your best market?

Despite much of the mainstream media’s attempt to scare investors away, Mexi-Go!  firmly believes that the time for Mexico is now. The level of services, the quality of life and the incredible value all converge to make Mexico an increasingly desirable place to travel, invest and to live.  The timing for investors has never been better; with home prices low and interest in the market growing, an estimated 6 million Canadians and Americans are expected to make the move to Mexico by 2015. With over a million ex-pats already living in Mexico, these retirees will be more savvy and informed than ever before. Putting your business in front of prosperous, well-educated and savvy Canadian buyers just makes sense.